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Put a Billboard in Your Customer's Wallet

• Easy for consumers to buy, give, and use – Gift Cards account for at least 10%-15% of overall holiday spending

• Builds customer loyalty– 55% of cardholders revisit the merchant and 64% spend more than the gift value

• Retain consumer spending in your store– through issuance of store credit instead of cash refunds on returns

• Showcase your identity – your customers will carry your billboard in their pocket

• No additional statement – this program is an integrated part of your payment activity

How Does a Gift & Loyalty Card Work?

Your Own Gift Card is a versatile product for any business type. Whether you have one location or hundreds, we have a program that will fit perfectly. Gift cards are more than a gift—they are also an inexpensive vehicle for electronic payment, they are a fabulous way to increase your average ticket, they will bring you new customers and they keep established customers coming back.

You are the architect of your program.

Not only can merchants track cardholder activity via the MyAccount™ online reporting, but they can utilize the online program to maintain contact information for mailers, emails announcements, and other marketing methods to target frequent shoppers. Merchants can also utilize the loyalty program to track points for customers that can turn into rewards for purchases.

Gift Card: A gift card is a plastic card that is electronically loaded with a stored value and issued at the point of sales as a form of tender. A gift card is similar to a debit card in form and function. It can be thought of as a pre-paid debit card. Gift cards replace paper gift certificates, in-store merchandise credits, coupons, and cash substitutes.

10 Reasons why you should have Your Own Gift Card...
1	Replaces paper gift certificates and punch cards
2	Makes tracking electronic instead of manual, thus simplifying accounting
3	Increases prepaid gift sales
4	Prolongs holiday spending
5	Keeps full cash value in your store
6	Perfect vehicle to replace cash refunds on returned merchandise
7	Makes shoppers less price sensitive
8	Establishes your location as a destination
9	Builds Customer Loyalty, Traffic, and Sales
10	Data minig via web interface.

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Merchant Services Network is a registered ISO/MSP of First National Bank of Omaha, Omaha, NE, and of BancorpSouth Bank,Tupelo, MS